Finding the right plastic surgeon marketing agency is critical to achieving your goals. In this post, we’ll review the pros and cons to traditional cosmetic surgeon marketing agencies. Just like all plastic surgery practices are not created equal, the same applies with marketing agencies. The importance was proven way back in 2014 when ModernAesthethics wrote an article about the importance of online marketing for plastic surgery practices.
Our goal of this blog post is to arm you with the information you need to make a decision as to which plastic surgeon marketing agency might be right for you based on your goals. There are several product offerings that most plastic surgeon marketing agencies can offer. These include web design, social media management, search engine optimization, pay per click management, review management, and more! Having a grasp on everything creates a coherent strategy which gives you the highest likelihood of success.
Before we look at the pros and cons, let’s take a look at each service that is typically offered by plastic surgeon marketing agencies. Having an understanding of each service offered will help you better understand the pros and cons of hiring a marketing agency for plastic surgeons. At AdvertisingForSurgeons, we do things differently and you can learn more about the fantastic results we’ve achieved for our clients here.
The Good – Plastic Surgeon Marketing Agency Pros
The good of hiring a plastic surgeon marketing agency is inherently in the name itself. A dedicated plastic surgeon marketing agency only works with surgeons. This is a huge plus. They don’t take on roofers, tree trimmers, engineering companies, lawyers, etc. For instance, when you search locally for a digital marketing company, you’ll likely find a local company that takes on any business that has a checking account or credit card. For instance, don’t take our word for it. View how happy our plastic surgeons are by watching our video testimonials.
Clearly, a marketing agency that only works with plastic surgeons is a huge benefit. They should understand your industry. They should have historical data that shortcuts your success. For instance, with a Google Ads campaign you can utilize historical data from other geographical regions to your advantage. Essentially not having to “learn on your dime”. This allows your campaign to have a “jump start” when compared to an agency with limited experience with plastic surgeons.
Another pro is time savings. You will not have to take the time to explain the difference between a tummy tuck and mommy makeover. Most practices that we work with are extremely busy and do not have time to train a marketing agency to understand their business, their ideal procedures, etc. For instance, if your practice focuses on facial plastic surgery, marketing agencies may not know the difference and invest money into activities for plastic surgeons which will inherently have users seeking breast augmentations, tummy tucks, etc.
Lastly is their expertise in delivering results. Serious players will have a case study section at the least. Fantastic ones will also have video testimonials because when you do good work, surgeons will put their name on it!
The Bad – Plastic Surgeon Marketing Agency Cons
The con of plastic surgeon marketing is typically the large monthly retainer. Let’s be real for a second. It is a lot of work to do. I.e – A company that does extensive plastic surgeon SEO, handles your Google Ads Account (PPC management), Review Generation & Management, Social Media Management, Email Marketing, etc.
Inherently, you’d expect this to cost over $5,000.00 per month. One full-time employee with the proper skill set (A digital marketing manager) typically fetches over $100k a year. What is worse is that this individual likely would have to “learn your industry” and you’d still have to spend $3k to $5k a month on ads. That is a $15k monthly expense without any guarantees that this will work.
The other con is that there are typically zero guarantees. Of course, the plastic surgeon marketing agency wants their money each month but not willing to guarantee one patient will walk through the door. This is very unbalanced. The marketing agency for plastic surgeons are not incentivized to actually make you money.
The last con is that the cosmetic surgeon marketing agency will not work your leads! Even if you find a rock-star agency that generates you 75 leads a month, you now must hire someone to work all those leads. There is another $2k to $3k in expenses each month. The average leads takes 10 touches to turn it into an appointment. As months and months go on, the amount of leads that require follow ups grows exponentially. So you just paid $5k+ each month to now have more work to do. Our clients don’t have to worry about lead follow up. We handle that.
Advertising for Surgeons Pay Per Consultation Marketing – A Better Way
Imagine paying a marketing agency $0.00 each month in costly retainers. Imagine receiving it all: SEO, PPC, Review Generation, Lead Management & Nurturing, all on a performance basis. Wouldn’t that be a breath of fresh air? Imagine not having to put additional work on your staff to follow up with leads nor deal with rescheduling when things come up. Imagine only paying when a patient showed up for a consultation.
That is exactly what we offer. Your risk is mitigated as much as possible. On top of us only getting paid “when it works”, you are also offered a money back guarantee that in the first 60 days if you do not get 15 patient consultations we’ll refund any money you paid us. No fine print. You’re never locked into a contract.
Interested in learning more? Head over to our pricing page. Want to jump at the opportunity since territories are limited? Click the Apply Now button found on top of the website.
Bonus – Buyer Beware of These Typical Plastic Surgeon Marketing Traps
Contracts. We’ve never once heard a contract favoring our plastic surgeons. Marketing agencies that require contracts are typically self-serving. They need a contract to keep their clients longer. If you are expected to sign a contract for 6 months or 1 year, that is often a red flag that the company is not confident in their service. Our clients on average receive patient consultations within 7 days of launching. Talk about getting results quickly while mitigating all risks!
If you are making such a fantastic return on your investment, you’d never want to leave so why would a competent marketing agency for plastic surgeons require a contract?