Having a bariatric surgery marketing plan for 2021 is how you’ll become the dominant go-to bariatric surgical practice in your area. There are several sources of marketing that one can consider. For instance all of the 21 plastic surgery marketing tips can be applied to bariatric surgery marketing.
Companies that think outside of the box with both traditional and non-traditional advertising methods is how you can have a competitive advantage in your marketplace. Keep in mind that the bariatric surgery market is expected to grow at a 10%+ CAGR according to Zion Market Research. Therefore having a bariatric surgery marketing plan that is vital to your success.
The 3 Most Effective Bariatric Marketing Ideas
The first item on your bariatric surgery marketing plan should be to utilize your past patients to your advantage. If they were ultimately satisfied with the results, they are a walking billboard. Try to utilize your past patients by implementing an email marketing campaign where you ask for referrals.
Referrals are a fantastic way to generate new patient consultations because friends simply trust friends. They have also likely seen the results of the bariatric surgery first hand, making your work speak for itself. However, the con to this type of marketing is that you can not do it consistently. The last thing you want to come across is annoying or pestering to your past patients.
The next item on your bariatric surgery marketing plan should be utilizing intent driven audiences. For instance, if someone searches online for weight loss surgery in Miami, FL – that person has pre-qualified themselves as a perfect consultation candidate. You’d certainly want to show up for a keyword like that. However, that is just the beginning. You’ll want to ensure your website has an acceptable conversion rate. This is done with conversion rate optimization.
If you purchase 100 clicks for $10, you have spent $1,000.00. If you only receive one patient inquiry (not consultation), that is a 1% conversion rate. What if you could convert at 20%? You’ll then receive twenty patient inquires. Advertising for Surgeons is a bariatric surgery marketing company that has spent over $14,000,000.00 testing landing page designs so we simply know what converts, there is no guessing.
The next item on your bariatric surgery marketing plan should be utilizing AI or a dedicated patient coordinator so strictly follow up with patient inquiries. Until someone books an appointment and physically walks in your door, the clicks, impressions, pages/visit, and all other data metrics are useless. Your practice will only make money when you do a patient consultation and a patient elects to proceed with bariatric surgery.
If you are generating 75 leads a month, you sometimes will have to “touch” that lead up to 9 times before they book a consultation. If you are not reaching out to patient inquires from 1, 2, 3, 4, 5, 6 weeks ago and more; you are leaving money on the table and making your marketing less efficient. The con to this is the sheer cost of AI systems as well as programming the AI system or the cost of a dedicated employee which can cost in excess of $25k per year.
A Simple Solution – Get Everything Done for Free.
Bold statement, huh? What if you could have this bariatric surgery marketing plan put into action and done for you at no cost? Only if the marketing actually worked, would you have to pay. That is exactly what we do here at AdvertisingForSurgeons.com. You can learn more by heading over to our pricing page which explains how it works as well as answers some of the most frequently asked questions.
Because we only work with surgeons our AI technology has been trained over thousands and thousands of patient interactions and is literally plug and play. We’ll just have to set it up the bariatric surgery marketing plan for your specific practice. The same applies with our marketing campaigns. With well over 30+ surgeons trusting Advertising for Surgeons, we’re so confident in our abilities that we do not need to charge a retainer. 100% of your money goes to advertising and we’re only paid when patients actually show up. With this new model, we’re in this together.